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Cream Projects is the creative studio and art practice of Ana Nicolaescu and Sebastian Tiew.

As a hybrid practice, they explore image-making within the film, music and fashion industries, as well as a subject of contemporary critique, through moving image artworks and installations.

In both contexts, their work explores imagery produced via computer-generated mechanics and advanced technological workflows in the larger context of photographic and filmic histories, as a way of making visible how technology contours and renders our ever-evolving world.

info@creamprojects.com
@creamprojects

London, UK

©2023 Cream Projects
Cream Projects is the creative studio and art practice of Ana Nicolaescu and Sebastian Tiew.

Through artistic, curatorial and educational forms of engagement, their work explores computer-generated mechanics and imagery in the larger context of photographic and filmic histories, as a way of making visible how emerging technologies contour our ever-evolving world.

As a hybrid practice, they explore image-making for creative production in the film, music and fashion industries, as well as a subject of contemporary critique, through moving image artworks and teaching across schools of art and architecture.

info@creamprojects.com
@creamprojects

London, UK

©2023 Cream Projects
AA AR21
2021 

Augmented Reality Platform 

Client: Architectural Association

Website development: Joseph Pleass
Portal Development: Akinsola Lawanson
AR development: Támas Pàll

For the first time, the Projects Review 2021 exhibition takes place both online and in-person and is accessible to audiences worldwide. Short films produced by each unit and programme that encapsulate their thematic word and the work that has emerged throughout the year are viewable on a large outdoor screen on the corner of Bedford Square in London.

Additionally, an interactive web portal and augmented reality experience, designed by the AA alumni-run studio Cream Projects in collaboration with developers Akinsola Lawanson and Támas Páll, encompasses contributions from every unit and programme as a collection of geolocated artefacts, placed around Bedford Square. Including 60 totemic objects, this is the largest web-based AR exhibition to ever be held.

The Projects Review 2021 website, which launched on Friday, June 25 2021, showcases a comprehensive catalogue of student work from all programmes across the school and includes images, project descriptions and videos of student work, as well as an online screening room for the exhibition films and access to the augmented reality objects.

Text by e-flux